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TYPICAL IN-BAY AUTOMATIC CONCEPTS

1. Touch-Free Automatic
2. Friction Automatic (Cloth or Bristle)
3. Mini-Tunnel, Touch-Free or Friction

TYPICAL APPLICATIONS

1. Attached to self-service car wash bays.
2. Free-standing structure with vacuums/vending.

1. Attended or unattended.
2. Exterior only or "mini-full-service" (small markets).

1. Attached to and cross-marketed with gasoline/c-store.
2. Attached to and cross-marketed with quick oil change facility.
3. Others?

1. Popularity with the motoring public.

1. Convenience and safety.
2. User-friendly (easy-to-use) concept for unsophisticated consumers.
3. New technology provides very good wash quality and value.
4. Ability of many systems to safely wash wide range of vehicles that cannot get washed elsewhere.
5. New systems put on a good "show" and are fun to use.

1. Popularity with Car Wash Owner/Operators.

1. Can be highly profitable.
2. Captures additional market share.
3. Excellent tie-in with other profit centers.
4. Relatively low labor requirement.
5. Relatively low capital outlay.
6. Mostly all-cash business.

KEYS TO SUCCESS WITH AN IN-BAY AUTOMATIC

1. Analyze Your Location (See Sheets on Site Analysis)
2. Analyze Your Competion

1. Other automatics in market area?
2. Tunnels in market area?
3. Gasoline units with "free" washes in market area?

1. Select the proper Wash Concept for your market.
2. Build the correct facility.

1. The trend is to bright colors, upscale design and appearance.
2. Automatic bay should be identified clearly and visibly.
3. Layout should provide easy entry into and exit from bay.
4. Layout should provide adequate "stack room" for busy days.
5. Bay should be well-lit and easy to keep clean.

1. Have a strong Marketing and Advertising Plan.

1. Automatic bays tend to be more "impulse buy" than planned activity.
2. Automatic bays require more advertising than self-service bays, especially when new.
3. The automatic customer base may differ from the other customer base, so marketing approach may be different.

1. Have a strong Management/Maintenance Plan

1. Attended or unattended?
2. Equipment maintenance must be a priority.
3. Cleanliness/appearance of bay must be a priority.
4. Overall buying experience for consumer must be positive, consistent, and predictable.

1. Cash
2. Traditional Bank Loan
3. SBA Guaranteed Bank Loan
4. Leasing
5. Revenue-Sharing
6. Others?