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KEYS TO SUCCESS WITH AN IN-BAY AUTOMATIC
1. Analyze Your Location (See Sheets on Site Analysis)
2. Analyze Your Competion
a. Other automatics in market area?
b. Tunnels in market area?
c. Gasoline units with "free" washes in market area?
3. Select the proper Wash Concept for your market.
4. Build the correct facility.
a. The trend is to bright colors, upscale design and appearance.
b. Automatic bay should be identified clearly and visibly.
c. Layout should provide easy entry into and exit from bay.
d. Layout should provide adequate "stack room" for busy days.
e. Bay should be well-lit and easy to keep clean.
5. Have a strong Marketing and Advertising Plan.
a. Automatic bays tend to be more "impulse buy" than planned activity.
b. Automatic bays require more advertising than self-service bays, especially when new.
c. The automatic customer base may differ from the other customer base, so marketing approach may be different.
6. Have a strong Management/Maintenance Plan
a. Attended or unattended?
b. Equipment maintenance must be a priority.
c. Cleanliness/appearance of bay must be a priority.
d. Overall buying experience for consumer must be positive, consistent, and predictable.
FINANCING/FUNDING OPTIONS
1. Cash
2. Traditional Bank Loan
3. SBA Guaranteed Bank Loan
4. Leasing
5. Revenue-Sharing
6. Others?
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