Determination
of
"What
is the Market Area?" |
What area will the Wash
draw from?
Traffic Patterns
Shopping Patterns
Natural/Geographic Boundaries
Other Factors |
|
Demographics
of the
Market
Area |
Population Base
Income Level
Ethnic Makeup
Age of Population Base
Population Growth Trends
Other Factors |
|
|
Analysis
of the competition
in
the Market Area |
Who is Competition?
Friction or Touch-Free?
Condition of Facilities
Management and Marketing |
|
|
Market
Area
Business
Profile |
Shopping Area ( Mall, Retail
Shopping Centers)?
Business or Office Complexes
Industrial Plants
High Schools or Colleges
in Market Area?
Growing, Mature, or Declining? |
|
|
Traffic
Count
at
Site |
What is Traffic Count?
Is Traffic Local?
How Much is Commuter?
Traffic Speed
Traffic Signals |
|
|
Site
Location
and
Access |
Corner or Interior Lot?
Which Side of Street?
Curb Cuts
Ease of Ingress and Egress |
|
|
| Site
Visibility |
Visible from all Direction
of Traffic Flow?
Signage Allowed?
Street Level, Below, or
Above? |
|
|
| Management
Plan |
Capability of Proficiency
of Management/Owner
Hours of Operation
Attended or Unattended
Marketing, Advertising,
Promotion |
|
|
| Other
Factors |
Other existing
profit centers on the site (Gas, C-Store, Oil Change, etc.)
Existing Gasoline Volume
and Projected Increases
Existing Store Volume and
Projected Increases
Cross Marketing
Sharing of Labor Costs |
|
|
