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Factors Critical to Site Analysis
Determination
of "What
is the Market Area?"
What area will
the Wash draw from?
Traffic Patterns
Shopping Patterns
Natural/Geographic Boundaries
Other Factors
Demographics
of the Market Area
Population Base
Income Level
Ethnic Makeup
Age of Population Base
Population Growth Trends
Other Factors
Analysis
of the competition in the Market Area
Who is Competition?
Friction or Touch-Free?
Condition of Facilities
Management and Marketing
Market
Area Business Profile
Shopping Area
( Mall, Retail Shopping Centers)?
Business or Office Complexes
Industrial Plants
High Schools or Colleges
in Market Area?
Growing, Mature, or Declining?
Traffic
Count at Site
What is Traffic
Count?
Is Traffic Local?
How Much is Commuter?
Traffic Speed
Traffic Signals
Site
Location and Access
Corner or Interior
Lot?
Which Side of Street?
Curb Cuts
Ease of Ingress and Egress
Site
Visibility
Visible from
all Direction of Traffic Flow?
Signage Allowed?
Street Level, Below, or
Above?
Management
Plan
Capability of
Proficiency of Management/Owner
Hours of Operation
Attended or Unattended
Marketing, Advertising,
Promotion
Other
Factors
Other existing
profit centers on the site
(Gas, C-Store,
Oil Change, etc.)
Existing Gasoline Volume
and
Projected Increases
Existing Store Volume and
Projected Increases
Cross Marketing
Sharing of Labor Costs
