Complete Carwash Systems, Inc.
720 Airport Drive, ~ Lincoln, Alabama 35096
Phone (256) 761-1515 ~ FAX 761-9161

 
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    Factors Critical to Site Analysis

    Determination of
    "What is the Market Area?"
    What area will the Wash draw from?
    Traffic Patterns
    Shopping Patterns
    Natural/Geographic Boundaries
    Other Factors

    Demographics of the Market Area Population Base
    Income Level
    Ethnic Makeup
    Age of Population Base
    Population Growth Trends
    Other Factors

    Analysis of the competition in the Market Area Who is Competition?
    Friction or Touch-Free?
    Condition of Facilities
    Management and Marketing

    Market Area Business Profile Shopping Area ( Mall, Retail Shopping Centers)?
    Business or Office Complexes
    Industrial Plants
    High Schools or Colleges in Market Area?
    Growing, Mature, or Declining?

    Traffic Count at Site What is Traffic Count?
    Is Traffic Local?
    How Much is Commuter?
    Traffic Speed
    Traffic Signals

    Site Location and Access Corner or Interior Lot?
    Which Side of Street?
    Curb Cuts
    Ease of Ingress and Egress

    Site Visibility Visible from all Direction of Traffic Flow?
    Signage Allowed?
    Street Level, Below, or Above?

    Management Plan Capability of Proficiency of Management/Owner
    Hours of Operation
    Attended or Unattended
    Marketing, Advertising, Promotion

    Other Factors Other existing profit centers on the site 
       (Gas, C-Store, Oil Change, etc.)
    Existing Gasoline Volume and
       Projected Increases
    Existing Store Volume and 
       Projected Increases
    Cross Marketing
    Sharing of Labor Costs

    Back to Sales...

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